Pure Hydration is expanding its flagship location in Jacksonville Beach and adding new service offerings to become a full wellness spa, including the BlueCube cold plunge, infrared sauna, cryotherapy, light therapy and compression therapy.

Owners Spencer and Hannah Wanderon say, “IV infusions deliver fluids, vitamins, medications and other supplements such as antioxidants and amino acids directly into the bloodstream for maximum absorption. The body is nourished at a cellular level as nutrients flow through the bloodstream, resulting in 100 percent absorption of each infusion’s unique nutrient blend.” They complement personalized IV therapy services in private suites equipped with plush couches, recliners and movies on big screens. Registered nurses administer the infusions.